Knowledge is King!

"Empowering Independent Musicians Through Knowledge"

At MakeItInMusicToday.com, our mission is to empower independent artists with the knowledge, tools, and connections they need to build lasting, successful music careers on their own terms.

We’re here to bridge the gap between talent and opportunity by offering real-world guidance, industry insights, and curated resources that help artists take control of their journey - whether they’re just starting out or looking to level up. Our commitment is to support artists in turning their passion into progress, and their music into a movement.

shallow focus photography of man in white shirt
shallow focus photography of man in white shirt
Our Mission
Who We Are

We are a dedicated team of music professionals, creatives, and industry insiders united by one mission: to support Allen T. Wits’s vision of helping artists achieve their dream of making it in the music business.

With decades of combined experience, we understand the challenges independent musicians face - and we’re here to offer the guidance, tools, and encouragement they need to succeed. At

MakeItInMusicToday.com, we believe in Allen’s commitment to empowering artists with real strategies, honest insights, and a growing network of resources designed to turn talent into a thriving career.

Customer Reviews

See what our readers are saying about

the Make It In Music series.

The insights in this book transformed my approach to music marketing entirely!

Mike Johnson
An analog camera, a vinyl record, and a book titled 'The Subtle Art of Not Giving a F*ck' are placed on a flat surface, suggesting a blend of photography, music, and literature.
An analog camera, a vinyl record, and a book titled 'The Subtle Art of Not Giving a F*ck' are placed on a flat surface, suggesting a blend of photography, music, and literature.

Los Angeles

This series provides crucial tools for independent musicians. Truly empowering and actionable advice for everyone in the music industry.

A collection of vinyl records is neatly arranged in a music store display. Various album covers are visible, featuring vintage designs and famous musicians like Glenn Miller, with organizer tabs labeling different artists.
A collection of vinyl records is neatly arranged in a music store display. Various album covers are visible, featuring vintage designs and famous musicians like Glenn Miller, with organizer tabs labeling different artists.
Sarah Lee

New York

★★★★★
★★★★★